I'm Jessica Feto, a London-based marketing and data specialist. I help teams turn customer insight, campaign performance, and clear reporting into sharper growth decisions.
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Most marketing decisions are made on instinct. Most data teams struggle to influence decisions.
I work between both worlds.
My work is shaped by a blend of technical training and commercial thinking. Over the past few years, I've worked across analytics, CRM, content, reporting, and go-to-market initiatives, helping teams turn customer insight into decisions that drive growth.
Open to marketing and data roles with UK visa sponsorship.
Six projects from real client work — B2B AI, fintech sales enablement, workplace wellbeing, and digital analytics. Plus five strategic concept projects across beauty and consumer brands — developed to demonstrate range across CRM, paid media, email, and social.
Real work
Self-initiated
Concept projects
Business Support Officer
Supporting daily operations, administrative workflows, stakeholder coordination, and internal communications for a London-based education consultancy.
Founder
Founded and run a marketing and creative studio delivering brand systems, Framer websites, social media, LinkedIn campaigns, email marketing, collateral, and CRM workflows.
Marketing & Data Associate
Delivered 50+ GTM, event, and sales assets; managed LinkedIn content and campaigns; supported three BFSI executive events; and built CRM/reporting workflows for enterprise outreach.
Data & Marketing Intern
Analysed social and website performance using Python, Google Analytics, and platform insights, contributing to stronger reach, engagement, email performance, and lead generation.
Core competencies across marketing strategy, paid media, social, CRM, and data analytics — built for roles that need both creative and analytical thinking.
Full-funnel paid acquisition across Meta and Google Ads — campaign structure, audience segmentation, and ROAS optimisation.
Customer segmentation, lifecycle flows, and retention programmes that reduce churn and improve LTV.
Platform strategy, editorial calendars, and B2B thought leadership — with creator partnerships for consumer brands.
CAC, ROAS, cohort and RFM analysis — turning marketing data into clear reporting and decisions.
Positioning, messaging frameworks, and sales-ready collateral for B2B brands across multiple product verticals.
End-to-end event production — invitations, logistics, and CRM follow-up — across London and New York.
Credentials from IBM, Google, and Stanford — spanning data science, machine learning, and digital marketing.
I'm actively looking for marketing or data roles (with visa sponsorship) at consumer brands or B2B / fintech companies. Feel free to reach out.
For project enquiries via Noova Data: jessica@noovadata.com